Finding someone who can connect with your audience, be it an entrepreneur, a scientist, an artist, a community leader or a local hero is essential. WikiTalks are at the very heart of WikiStage and it is extremely important to find the right speakers for your event. Before you start, here are two questions to ask yourself:
Who is my audience?
Think of what issues or concerns they want to address, what problems they would want to be solved, or what is their passion?
What do you want from your speaker?
Decide what you expect them to bring to your event, and how they are going to help you achieve your goals. Is it to motivate, educate or entertain your audience?
When you define answers to these two questions, you are ready to start. Here are some tips on how to find matching speakers for your WikiStage event:
1. Use your own network
Your colleagues and friends may be able to refer you to a speaker that they have personally seen in action or they personally know. Also, you could find expert speakers by connecting with organizations and clubs in your field.
2. Use the Internet
Start with searching through your LinkedIn network of mutual contacts, YouTube and other social media. Seek out professionals who are developing content that is being read and shared by readers online.
3. Check your local university
Professors can be ideal speakers because they are skilled communicators and educators. Also, many universities have a speakers bureau that connects conferences and event organizers like you with professionals interested in speaking opportunities.
4. Look to nonprofits in your area
Leaders in NGO are often very active in the community and are likely to share their experience. Consider a local nonprofit as a potential resource for a speaker.
5. Attendee feedback
Always keep the desires of attendees in mind. Collect attendee feedback to see if they can recommend a speaker they are interested in hearing from.
As an event organizer, you are well aware of the role that speakers can play in the success of your event. Event organizers often tell us that they find it more difficult to find women speakers. Nevertheless, we think is worth the extra effort to look for great female speakers. A good mix and balance is a very enriching ingredient in every WikiStage conference. If you get a line-up of who can deliver excellent content to your audience, then you’re likely to have a very successful event.