"J'ai décidé de transformer le poison en élixir, et de me dire mais qu'est-ce qui a du sens pour moi? Ca c'est un [vêtement] mais il y a quand même un symbole fort, il y a quand même une signification forte, sociologiquement mais aussi économiquement. Mais quand on regarde toute la chaîne de production, c'est quand même de la création de valeur. Comment en faire une marque solidaire?"
"Il n'y a rien de plus impactant que de décider vous même que votre marque est une marque solidaire. Pourquoi devrait-on faire sa BA à côté? Et cela a fait sens dans ma vie et c'est à ce moment là que j'ai décidé de faire de mon entreprise, une entreprise solidaire"
"C'est vraiment faire de l'insertion par le beau, élever par le beau. [...] La couture qui est un métier de valorisation d'une matière, [...] le fait de toucher des jolies matières [...] cela va permettre à ces femmes vont retrouver de l'estime d'elles-mêmes. [...] Et c'est cela insérer par le beau"
"Quatre-vingt dix pour cents des entreprises aujourd'hui sont créées par des salariés, et soixante pour cents des entreprises qui sont financées par des fonds d'investissement sont rachetées par des grands groupes."
"Donc l'intrapreneuriat, c'est ça : c'est réinventer la capacité de l'entreprise à trouver des solutions efficaces, et qui permet de retrouver une dynamique. Donc l'intrapreneuriat, c'est innover."
"Intraprendre, c'est une question avant tout de sens, de sensation."
"C'est un danger aussi, le danger de mettre sa carrière en péril. Et c'est un risque. On peut se tromper. On peut avoir raison aussi."
Stéphanie Bacquere remet en question le modèle actuel du partage au sein des entreprises et nous donne des conseils pour rendre l'entreprise plus collaborative.
« Réapprendre à travailler ensemble en interne est aussi important que d'apprendre à travailler avec les externes. Ça sert à rien d'essayer de renouer des collaborations avec des gens qui sont très loin de ça si on ne sait pas déjà travailler bien avec les gens qui sont proches de chez nous. »
« On n'est plus sur l'entreprise pyramidale, on veut plutôt une entreprise réseau. »
« Ne vous cachez pas derrière la techno, pensez aux motivations du partage, pensez aux outils. »
"Je vais parler de mon expérience personnelle de comme je suis devenu intrapreneur social chez BNP Paribas"
"J’ai fait un rêve, j’ai rêvé que ce soit une banque que change le monde et ce rêve a commencé à devenir une réalité"
"On pourrait créer une activité que finançait les institution micro financés, elle même qui financerait des micro-entrepreneurs"
"Le projet a été accepté dans un contexte ou il avait beaucoup des obstacles a surmonter, c’était quelque chose de radicalement nouveau pour BNP Paribas… en dehors de micro finance vous connaissait bien mais, la micro finance se passe dans 99% des les pays en développement"
"C’était quelque chose également qu’était encore assez nouveau en ce sens, qu’on connaissait mal dans cet environnement"
"Je ne savais pas que j’étais un intrapreneur social jusqu'à un jour de 2012 où une journaliste de l’express est venue m’interroger sur le sujet"
"Mon livre recueil des témoignages des gens qui comme moi a l’intérieur de leurs entreprises ont fait bouger l’entreprise dans une perspective social"
"Chacun peut être un acteur de changement et chacun peut dans son entreprise être un entrepreneur, et en étant un intrapreneur donner du sens a sa vie tout en aident les gens a développer leur propre vie"
Africa has seen a technological development from zero to mobile and is therefore a place of disruptive change. The Berlin-based start-up Mobisol is part of this ‘revolution’ bringing the internet of things to Tanzania and Rwanda. With the help of service design, the company has created a service ecosystem to bring electricity to thousands of people who have less than a dollar to spend per day. Klara will share insights in how they used service design to shape their business and how she trained a tech team in becoming more customer-centric.
Filmed at the Service Experience Camp 15
Berlin - 14.11.2015
Service Design Lead, Mobisol
Filmed and Edited by:
« A la base de chaque innovation sociale, on trouve un problème sociétal »
« Des problèmes sociétaux par définition sont des problèmes complexes. Comment définit-on un problème complexe ? C'est un problème qui pour le résoudre, nécessite que l'on traite une multitude d'informations généralement incomplètes, imparfaites, parfois contradictoires. C'est un problème qui implique plusieurs acteurs. Dans le cas d'un problème sociétal, on peut penser à la région, à l’État, au département, aux entrepreneurs sociaux, aux associations, aux bénéficiaires évidemment, au secteur privé. »
« Pour apporter une solution qui n'existe pas, il faut créer cette solution, il faut innover. »
« Pour innover socialement, il faut maximiser:
- la diversité qui permet de créer de la valeur ;
- l'exposition au sens de la connaissance du terrain, parce qu'il faut être exposé aux problèmes pour pouvoir innover ;
- la méthodologie ; il faut avoir un cadre qui permet de créer de la valeur pour la société. »
« Ce que l'on peut faire c'est de pousser la coopération organique afin de favoriser la collaboration entre les secteurs. »
« On pense souvent que l'innovation est quelque chose de créatif et un chaos, mais en fait il n'y a rien plus faux parce qu'il y a un chaos mais qu'il est contrôlé. »
Ariane Conrad is an editorial consultant and coach known as the Book Doula. The very inspiring story she's telling us is about how all of us can become champions, with a very few tips that will allow anyone to talk to people and build the new story at the foundation of life.
Anne-Claire Pache est Professeur Associé à l'ESSEC Business School et titulaire de la Chaire Philanthropie.
"Le monde dans lequel on vit à travers des années voir des siècles, est construit sur l'idée qu'il y a d'un côté des entreprises privées capitalistes toutes mobilisées sur la création de la valeur économique différente à la notion d'impact social, et puis il y a de l'autre côté des entreprises, des associations, des fondations, qui sont mobilisées sur la création de la valeur social mais qui seraient incapables de gérer une dimension économique"
"Aujourd'hui de nombreux organisations montrent qui est possible de lier l'efficacité économique et l'impact social."
« En tant que consommateurs, on est responsable de 30% de gaspillage dans les pays du Nord. »
« Il y a toujours beaucoup plus de solutions que de problèmes. »
« Pourquoi est-ce qu’on se permet de jeter ce fruit, ce légume à la poubelle ? C’est peut-être parce qu’on est à la fin de ce grand cycle de la distribution. On ne voit pas ce qui s’est passé avant. Peut-être que si on était dans un élevage, si on était dans un champ, le rapport qu’on a à la nourriture serait diffèrent. »
How many of you have given something last year? In term of time, in term of money, in term of whatever to social causes. Can you raise your hand?
That's the thing, that's pretty cool. So almost everyone.
Second question is trickier for you: How many of you have given enough to social causes?
So, how many of you believe that you have given enough? Can you still raise your hands?
One. That's the thing.
So as an entrepreneur, when I start understanding this industry I realised that you have a huge gap between those 2 numbers. And as entrepreneur, I realised that something as to be done there.
The philanthropic industry is broken. We know this. The question is: How can we fix this?
And for me, when I realised this huge gap, I said: "that's for sure something to do there". And I do believe we have the solution at Epic Foundation.
And before I give you the solution, at least our solution, I'll introduce myself. I'm a serial entrepreneur, as you've said. I started my first venture when I was 17 years old and since then, I think I am pretty good at just watching the big wave coming and riding the wave. So I also brag on this coming from the South West of France, so it's easy for me to ride waves. But even if I'm really bad at this, but I love it. At least just the real waves in Biarritz. Those are way easier for me.
So I started, now running different start-ups in all kind of tech industries. So that's 5 different start-ups. The last 2, I sold one to Publicis Group one earlier in Europe, or now in the world for sure. And the last one very last one to BlackBerry.
So, it was mobile, social media, Internet.
And at the end this journey, was 2 years ago, I realised... I asked myself this big question I'm sure you all are asking at some point of your life, this big question: " What's next?"
For me it was pretty clear what's next. I knew that my 6 start-ups, my new start-up should be in this social world. The goal for me was to have a positive impact on the world, and the thing is it didn't come over a night.
The real story is it comes thanks to my mum. My mum, I believe, was passionate about social missions or missions doing work. That inspired me to just pursue his path in my life. So I said fine, I want to do something social, I want to have an impact. It's great to have money but maybe I can do something with this. But I knew very little. Well I would say I knew nothing about the philanthropic industry.
So as an entrepreneur, you know this pretty well, and that is something I can tell you, before launching anything you have to do your market research.
And my market research started 5 years ago: I took my bio and I started knocking on doors. I did it in the US, with the Gates Foundation, with the Rotary network people with great knowledge and I said: "Guys, I hope I will do this, and can you help me out?"
And the good thing is they did.
They spent time with me, they introduced me to other people, they gave me advice. And, I started meeting a lot of people, hundreds of people, asking questions.
But it was not enough. It was great to understand how it works in the US or in Western Europe. I said: "We should go deeper, we should go wider".
And my lovely wife said: "We can maybe take the kids out of school and we should travel the world."
I said: " Well, that's cool. I like this." So we took the kids out of school, you can see 3 kids. We only have 3, hopefully more soon : Louis, Alice and Blanche. And we traveled the world.
The goal was for sure to be all together but the other goal was to meet local people. Everywhere we went we spent time with social entrepreneurs, philanthropists, millionaires, billionaires, or just policy-makers.
And always with the same question : "How did it work? How can we do it differently? Do you think there is something to be fixed? How can we do this?".
So that's what I've done for the last 5 years of my life: trying to understand, I was still running businesses on the side. Well, I should say: I was running businesses and I was doing this on the side.
But, what are the findings of those 4 years of market research ?
What we have realised is that so many people wanted to give more but they don't, and not because they are bad people, let's be very clear, people are good. I'm maybe a bit naive and optimistic, but that's important. But they don't trust social organisations.
Two, they don't have the time. So that's pretty obvious for you.
And the third thing is that they don't have the knowledge.
So maybe you can come here, at the chair, and maybe as soon as they have, or you students, a bigger and deeper knowledge, but most people don't have this knowledge because they don't have time, they don't trust organisations.
On the other side, that's also interesting, all of us, you, me, you before making any decisions in our lives, personal decisions or business decisions, we want 3 things.
One, we want to have inner choices. It's very hard when someone comes and says: "You need to do this." When you go through the exam, and pass an exam here, you have maybe different choices from different corporations, they will choose the one they prefer. It should be the same in this non-profit world.
You should be able to choose where you give and to understand why you give to those organisations. So the first thing is : the selection.
The second thing is: the tracking. You want to track, whatever you do. If you want to check your bank account, you are able to go online, on your mobile phone and you can know how much money you have on your bank account. So you should be able to track this.
And the third one is: the experience. It's very hard for so many people to understand poverty, to understand all of this when you stay here, when you don't go seeing things.
So we are pushing people to go and visit. And that really is what we have realised at Epic Foundation: "How can we change the world in building tools that we're all using for whatever we do in our lives ?".
So if we go deeper and if I give you a bear understanding or deeper understanding of what we do at the Epic Foundation.
I selected a piece. We have received, so it's every year the same process, we have received this year, at the beginning of the year, 14 000 applications coming from 85 countries. So many social organisation, NGO's, doing great work about just one thing: youth.
So what we are doing ?
We're trying to fight inequalities touching youth around 6 regions in the world. That's in Europe, Brazil, Africa, the US, India and South-East Asia.
So we are receiving hundreds and hundreds of applications, and we've spent 6 months to vet only 20 of them. For those here who knows the venture world, it works exactly the same.
Sebastian does know this pretty well.
You can just meet a lot of venture people and some would just, or very few will be just selected at the very end. And we're doing exactly the same.We're spending a lot of time to vet very few of them.That's the first thing.
And by September 1st, we have 20 organisations, then we spend 4 months to go and talk to potential donors, this new generation of donors, people who should give more, who want to give more.
But maybe because they don't have the tools, they don't have the access, they are not giving. We're talking about entrepreneurs, us, tech industry, finance, food, real estate, you've named them.
Private banks, families, offices, corporations, artists, singers, athletes. All those people, who really are good people, who whould give more, and they're new at this. We bring them, for free, that's also very important, we're not charging anyone, neither the beneficiaries or the NGOs or the donors, everything is free.
So a hundred percent of what they give mainly goes directly to the organisation they are selecting. That's very important. So, the answer or the reason why we're doing this is because we're self-owning and I'm self-owning everything.
The goal is to have a real and pure organisation where we're not asking money for this work. The second one is the tracking. I mentioned this earlier. Well we all, we are, you are, talking about big data those days. You can mesure everything, you can track everything. That's what we're using now. We're saying: "You should be able and we are able to provide information to all donors about what is going on there". So we're tracking information : it could be from those -slamming- mobiles, we're able to track this information, process this information, and to deliver this information the way that you have on your mobile phone and your PCs.
So the same way you are tracking whatever you do in your life, you should be able to do the same with social organisations. And the last one is the experience. I mentioned this earlier. Experience for us is also very very important.
The experience is: you give, you go. That's what we do, we're saying to donors: " You invest somewhere, you should go and visit, you should bring your wife, you should bring your cousin, your partners, your kids, you should go and see this. And that's very very important. If people can't do this, don't want to do this, if they are scared to do this, we are sending film directors shooting everything.
Power of videos, that's why I'm just talking in front of those, hi guys, is because it is very important you know. It will be twittered after, it will be reposted. t is very very important. We need to show this to potential donors. They should see if they cannot go.
So that is the structure of what we do. But if we go beyond this, and we should go beyond this when I'm talking to students.
Last week I was in Rwanda talking to, same, same people, same age at least, to the university of Rwanda. There is a business college over there, and I was giving the same kind of speech over there, talking about social entrepreneurship, tech entrepreneurship, and how can we just do something and have a bigger impact on the world ? And that what we are trying to do here.
All of us, sometimes when you're younger it's different than when you're older, but at some point we have skills, all of us, we have resources at some point, and we have a network. The question is : "How can you use this?" All of us we can do more with 1, 2 or 3 of those elements.
For me, personally, I've decided and it's very clear to stop almost everything else and to spend all my life, to devote my life, to change the world positively, to use my resources : my money, my skills as entrepreneur, and my network to try to do this.
So I want just to share with you 3 amazing stories. The first one is about skills. Remember skills, resources and network. The first one, this picture has been taken in a favela in Brazil. I was talking to a social entrepreneur from a drug dealer and after this he went to jail. And after jail, he found a job and now he's a wonderful amazing social entrepreneur. And when I started engaging with him, we were talking he said : " Stop talking, you know Alexandre, we are similar". A Drug dealer and me? Ok. "I'm a entrepreneur too. You know what ? When I was runnning --- my network, I was able to find great partners to buy at a very low price to sell at a very high price. You know it's exactly what an entrepreneur should do."
But this guy, with all his skills, have bearly changed everything, and now he's using his amazing skills to change life of those kids in the favelas who went to jail and who want to change and find a job after being in jail.
Second one is: the resources. It is mostly the money. This guy, unknown guy, is maybe one of the largest donors in New York City. But everything he does is anonymous. So no-one knows him, but no-one knows him because he doesn't want to be seen.
And that's also interesting to see. And whatever you know, you can be seen, you can have your name on the door, it's great, but give, do, act !
And the third thing is the networks. Networks is an interesting history. A dentist from Sao Paulo, Brazil. One of the dentist there, few years ago, started to just help some young kids from favelas to have a better dental conditions. He started with one kid, then 2, 5, 10. And he started spending 5% of his time just dealing with these poor kids who were not able to get access to dental care.
And that's maybe not, you know, clear to you. But in this country, because of the health insurance, or lack of health insurance, so many kids are not having those kind of treatments. A few years after, you have 13 000 dentists, who are doing exactly the same. Because it started with one, then he talked to a friend, the friend of his friend, and now you have so many dentists that are doing this every single day trying to help and give for free, that's the good thing : It's totally sustainable, because it's not a question of money, they don't have to raise money, they are giving their network to change life of those poor kids.
And now what they're doing, they're extending, expanding this to Colombia, Venezuela, so other countries. Same way, I can use your network to do good.
So, and that's will be my single last slide. It's about a picture taken in Chiang Mai, in Thailand. And that's exactly what we are trying to do. We're trying to fight inequalities, for sure, bridging the gap between this new generation of donors wherever they are around the world, and the most amazing, inspiring social organisations tackling youth issues.
If we can give a bear access to health, to those kids, bear access to a proper education, that what we're trying to achieve at Epic Foundation.
And last slide, that is what I want to challenge you. The kids here are not the kid who have --- the expression : they are young. Students here. What can you do guys ? What can you give ? And I'm not talking about your money, most of you don't have enough resources, but your time, your skills, some of you will become social entrepreneurs, I hope so.
And that is very interesting also, that's why the very first slide was... You know, tech entrepreneurs to social entrepreneurs.
The question here is: we are entrepreneurs or we are not ?
Social or tech, that's not important. But that's what we need to understand, and that's what we need. We all need to do more. You know what you can give : skills, resources, and network.
Thank you for your time.