What are the kernels of growth?


Robert Piret

Associate Professor at ESCP Europe
WikiStage ESCP Europe 3

WikiStage ESCP Europe 3

Paris, France. 2014

The third edition of WikiStage ESCP Europe was recorded as a Studio session in April 2014.

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Everyone is always talking about growth; but really what is important to understand is what are the kernels of growth?

Growth is a multidirectionnal prospect that stems from an advantage; but how to define and characterize this advantage? Whether it is build around an asset or a service, the growth of a company must take into account various criteria regarding the market and its structure before implementing a good strategy.

"If you don't think what growth pathway you're going to take, your company is going to go nowhere fast."

"Strategy of zero and margins of nothing is zero."

"Building a company is done brick by brick."

"Being able to understand and to figure out how to use not only your assets but to combine that with growth dynamics is the key to building a good growth."