10 Steps to Promote Your Event on Social Media
Social media channels are very powerful tools for promoting events. Platforms like Facebook, Instagram and LinkedIn can be excellent ways to spread a word about your WikiStage conference. Make sure you’re present online in order to reach your conference’s target audience, engage with them and keep them informed!
1. Choose Social Media channels
The first step is to choose the right social media channels based on your target audience. Choose between Facebook, Instagram, Twitter, LinkedIn or Snapchat which are best suited to your target audience’s demographics, interests, and online behavior. You can use more than one or all of them but keep in mind that all your accounts should be actively managed - sometimes it’s better to focus on one single platform and do it right. Many WikiStage organizers chose Facebook.
2. Create an event on Facebook and promote it on your event page
Creating an event gives your audience a place to find the details, see who’s attending, and ask questions. This is also a great place to encourage networking before the event. The advantage of an event page is also sharing by attendees.
3. Use targeted advertising
Facebook allows you to target your promotions in extremely specific ways. This requires an investment, but it can make it easier to connect with people who still don't know for your event. This investment doesn't have to be big to help you reach a large audience.
4. Share a teaser video
It’s a good idea to give potential participants a teaser of the great experience that awaits them at your event. Share some of the most interesting bits of information to show them that your event is exactly where they should be.
5. Create images featuring each speaker
Feature the achievements of your speakers to really shine the spotlight on them, inform your audience about their short biography and what they will be talking about. This can be free publicity if your guest speaker decides to share the image with his audience.
6. Post relevant quotes from speakers
People love quotes and they enjoy sharing them, which will grow your engagement on this kind of posts. Show your audience exactly what they can expect to learn from your speaker by featuring a great quote on a shareable image.
7. Announce the opening of the registration form
Promote the date of the opening of the registration form using an image to catch followers’ attention. This way you keep your audience updated and informed when they can register to attend the event.
8. Engage with followers by creating a poll on Facebook
If you have some doubts during the preparations of your event, ask your audience questions to find out what exactly they are looking for. You will make them feel directly involved in the planning process and you will be able to prepare a better event for your specific audience.
9. Share behind-the-scenes visual content
This content is super engaging for your followers. It builds an emotional connection by creating a sense of being an insider to the event. When your audience sees how much hard work your team is investing in the preparations, they will get more excited about the event.
10. Use live video on the event day
YouTube enables live streaming and so does Facebook through its Facebook Live feature. This is really easy to do it's extremely engaging.
Use all of these social media advantages to entice the people to your event - be creative! It’s important to try a variety of tactics and see what works best with your audience. Also, don't stop interacting with your audience once your event is finished. You can keep the momentum going and attract even more people to attend your next event.