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Why You Should Sponsor an Event?

Fri,Oct 02,2020 by Viktorija Marković

Investment in event sponsorship is always a smart choice over billboards and radio ads. If you are thinking of stretching your marketing budget, here are 5 reasons why you should sponsor an event.

1. Brand Visibility

Sponsorships put your brand visuals in front of large audiences who haven’t heard of your business. The bigger the event, the more press and social media mentions you get before, during, and after the event day. With many sponsorships, you get featured ads, signs, or radio spots that boost brand recognition.

2. Community Goodwill

Customers love brands that care about spreading positive messages and helping the community. Linking your business to a worthy cause can draw lasting support and media attention. Community involvement also sets you apart from larger brands. People have more incentive to support your business if you’re invested in the local community. Find out what matters to customers, and pick causes that align with their values to boost loyalty.

3. Increased credibility as a brand

Driving awareness of your brand is one thing. Inspiring respect and admiration are another. Thus, event sponsorships are a great way to drive positive PR and build credibility. You can also use events to position your brand in your niche accurately. For smaller players, events are active venues to be cast alongside heavyweights.

4. Social Responsibility

Event sponsorship is a way to show that your business supports a cause or mission about which your customers are passionate about. It helps you to build an image in society and connect with customers on an emotional front.

5.  It’s affordable

Running an ad campaign on TV, radio, and print ads work well together. However, these take a great deal of your time and cost you thousands of dollars. With event sponsorships, your target market is right there in the event itself.

Sponsors can choose to support one or more WikiStage events and as a sponsor, you can decide how strong your contribution and participation should be. If you want to become our sponsor, you can apply here.

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