Viktorija Marković

WikiStage Event Formats
  • Description

    WikiStage events are not only the main source of our video library, but they offer the opportunity to bring people from very different educational and professional backgrounds in direct contact with each other. 

    A WikiStage event is not an ordinary conference, but an extraordinary gathering of people passionate about open education and lifelong learning. It does not matter how old you are or where you come from, everyone has a personal puzzle piece to share.

    Most people have seen WikiTalks that were recorded at a WikiStage Conference in a big hall or theatre with many people. This, however, is only one of the ways that WikiTalks can be produced. There are the classic big WikiStage Conferences, the smaller WikiStage Café format as well as WikiStage Virtual Conferences. Organisers who obtain a license can choose between each of these three formats.

    WikiStage Conference

    These events are entertaining conferences typically celebrated in a bigger venue such as a conference hall or a theatre. The first WikiStage event, for example, took place in the main lecture hall of a university in Paris with 400 people in the audience, It was a half-day conference that started after lunch and included two coffee breaks and a cocktail in the evening. while the biggest one was organised by WikiStage Algiers team in Algiers's Opera with 1200 attendees.

    WikiStage Café

    WikiStage Café are smaller WikiStage Events. For those who prefer a smaller and often less formal location, the WikiStage Café is the right format. The first WikiStage Café was organized in a Café in Paris and took about 2 hours. In contrast to a WikiStage Conference, a WikiStage Café can also be organized as part of an existing event.

    WikiStage Virtual Conference

    The third way to produce a WikiTalk is in an online format. Generally, a WikiStage Virtual Conference organiser can be any person or organisation that disposes over the technical equipment and the motivation to enrich the WikiStage video library with quality content. 

    These days, the coronavirus pandemic has caused many events around the world to be cancelled or postponed. While virtual events may seem like they’d be less engaging, you’d be surprised at the value they can bring. It allows you to bring together a wider audience. Travel costs that could have prevented attendees from being able to attend a live event are no longer an issue. In these times of uncertainty, online events are a smart way to connect with your attendees and motivate them. 

    The WikiStage Virtual Conference is attractive because organising an event takes time and the number of speakers is limited by the event’s duration. For those who want to record more WikiTalks in one go, the WikiStage Virtual Conference is the right format.

     

    Choose your favourite event format and apply to get a license to become organzier HERE.
     

Viktorija Marković

How to Organise a Virtual Conference
  • Description

    It’s no secret that people are canceling conferences and other events left and right due to the coronavirus pandemic, so what can you do to host a virtual conference?

    Platform for hosting your online event. This all really depends on your goals and the amount and type of interaction you want your attendees to have. You should also consider whether your chosen platform allows for mobile access.

    Platform options include:
    Zoom
    GoTo
    Adobe Connect
    Google Hangouts
    ON24
    Webex
     

    Sound quality

    Sound quality has a huge impact on an event like this. The last thing you want is a feedback echo distorting the presenter’s audio for a whole session. Make sure your presenters use a microphone headset whenever possible. Also, make sure that attendees mute themselves when they are not talking (or ask your moderators to mute them).
     

    Test Your Tech

    Once you’ve picked your platform, set up a test. Try out every feature you want to use during your event and record a clip.  Get a second opinion on your sound, video quality, backdrop, and anything else that will optimize your event to be the best it can be.
     

    Time zones

    His can always be an issue, particularly when participants are attending from all around the world. You may want to poll your target audience ahead of time and see which time zone is best for the majority of your attendees.|
     

    Prepare your moderators and presenters in advance

    Since the Virtual Conference is conducted entirely online, having well-trained moderators for each session is essential to making the event run smoothly. Once the presenters are selected and the schedule created, moderators are recruited and assigned to each session.
     

    Interact informally with attendees during the conference

    Live chat questions and answers with the presenters during their sessions, but also a real-time conversations among participants. Discussion boards where presenters can post a copy of their slides and attendees can ask questions about the topic.
     

    Record streamed events

    Record streamed events so that you can post them later. Make sure you ask permission from presenters to do so, and consider including a comment function that allows the conversation online to continue after the event and from locations not aligned with your time zone.


    WikiStage provides to its organizers a Pro Zoom account, website page, promotion and guidance through this proccess. Apply to get your organizer license HERE.

Viktorija Marković

8 Advantages of Virtual Conference
  • Description

    The year 2020 experienced a sharp rise in the number of virtual conferences being held in the place of physical conferences and this trend will continue in 2021 too. Reasons?


    1. Cost-Effective
    This is the most important benefit of online conferences. Virtual conferences will help you in saving a lot of money. Thanks to virtual events, the overall cost of putting on your event will be greatly reduced, 75 percent less expensive to be specific. The only thing planners have to worry about paying is the costs of the virtual meeting platform.
     

    2. Convenient
    Everyone can easily attend online conferences. All you need is a working internet connection. You can even attend these conferences by using your smartphone. Also, online conferences are available for a lifetime.
     

    3. You can easily collect feedback
    Like in-person events, feedback is crucial for virtual events. Your attendees will be always available during your virtual conference, which means they can easily answer real-time polls or surveys in sessions.
     

    4. Virtual conferences are global
    Planners are always trying to increase their event’s reach to engage more people. With virtual events, that’s easy! Your attendees can join your event without traveling. People from across the world can join instantly without thinking about travel. Thus, virtual conferences will help you in growing your audience.
     

    5. The platform will gather lots of data
    Data collection is typically much easier when you host a virtual conference. Virtual platforms let you know exactly who your audience is and what they do.
     

    6. It Saves Time
    Because your event is virtual, you’ll also save yourself, your staff, and your attendees so much time. Although virtual events do require some setup time, it’s tremendously less than that of an in-person event. They also require no travel time!
     

    7. Easy Networking
    Using live text, audio, and video chat, attendees can engage with industry specialists to create connections and get detailed, personalized insights regarding the agenda of the conference.
     

    8. Reduced Environmental Footprint
    Virtual conferences eliminate the use of brochures or any supplementary material that cause paper waste, and instead make this information available in the form of online resources. In addition, other aspects such as the removal of travel can further reduce the carbon footprint assosicated with your event.


    If you are willing to organize a Virtual Conference under the WikiStage name apply to become an organizer HERE. Our team will give you al needed support and guidance.

Viktorija Marković

Why You Should Sponsor an Event?
  • Description

    Investment in event sponsorship is always a smart choice over billboards and radio ads. If you are thinking of stretching your marketing budget, here are 5 reasons why you should sponsor an event.

    1. Brand Visibility

    Sponsorships put your brand visuals in front of large audiences who haven’t heard of your business. The bigger the event, the more press and social media mentions you get before, during, and after the event day. With many sponsorships, you get featured ads, signs, or radio spots that boost brand recognition.

    2. Community Goodwill

    Customers love brands that care about spreading positive messages and helping the community. Linking your business to a worthy cause can draw lasting support and media attention. Community involvement also sets you apart from larger brands. People have more incentive to support your business if you’re invested in the local community. Find out what matters to customers, and pick causes that align with their values to boost loyalty.

    3. Increased credibility as a brand

    Driving awareness of your brand is one thing. Inspiring respect and admiration are another. Thus, event sponsorships are a great way to drive positive PR and build credibility. You can also use events to position your brand in your niche accurately. For smaller players, events are active venues to be cast alongside heavyweights.

    4. Social Responsibility

    Event sponsorship is a way to show that your business supports a cause or mission about which your customers are passionate about. It helps you to build an image in society and connect with customers on an emotional front.

    5.  It’s affordable

    Running an ad campaign on TV, radio, and print ads work well together. However, these take a great deal of your time and cost you thousands of dollars. With event sponsorships, your target market is right there in the event itself.

    Sponsors can choose to support one or more WikiStage events and as a sponsor, you can decide how strong your contribution and participation should be. If you want to become our sponsor, you can apply HERE.

Viktorija Marković

4 Ways to Sponsor the Event
  • Description

    Sponsoring events in your community can help out organizations in your neighborhood or city and provides real benefits for your business. Here are some of the tips on how you can sponsor an event:

    1. Cash/financial sponsors

    As the name suggests, cash or financial sponsors, are sponsors who literally give money to an event organizer in exchange for the benefits outlined in a  sponsorship agreement. This may include logo placement on signage or promotional materials, pre-event content creation, promotions, and keynote speeches.

    2. Media sponsors
    They are, by definition, companies that are able to provide financial aid in securing media coverage for your event. For example, a media sponsor might pay for an advertisement in a local paper or cover the cost of filming a TV commercial. In some cases, they may also publicize your event through their social media channels, write an article in a publication, or even publish a blog post about your event and organization on their blog/website.

    3. Food
    We will all agree, an event isn’t complete without readily available food. Catering an event can be extremely expensive, because of this, it is extremely important to try to find a food sponsor for your next event. There are many different ways to offer brand activation around food at your event -  company-branded drinks, pop-up restaurants, etc.

    4. Venue partners
    Having the right venue partner is a huge advantage when it comes to the overall success of the event. Venue partners will allow organizations to host events at their venue in exchange for either a discounted or completely free rate. Not only does this type of event sponsorship allow for the venue to gain exposure, but it also gives the organization a great location to host their event!

    If you share the WikiStage mission and want to show this to our audience, then we invite you to become a sponsor of a specific WikiStage event. You can apply HERE.
     

Viktorija Marković

How to find sponsors for your event?
  • Description

    Even though finding sponsors is just one piece to the event puzzle, it’s vital for your event. For many event organizers, potential sponsors are hard to find. Providing sponsorship involves a lot of hustle compared to other organizational initiatives. But this doesn’t have always to be so difficult.

    Follow this 4-step guide that will help you find sponsors, and build smart relationships with them, one step at a time:

    1.   Build a list of potential sponsors

    The first step is to create a list of sponsors. Here you should think about - who could be interested to support your event?

    When researching potential sponsors, start with your personal network. Then find out who has sponsored similar events in your city in the past and which companies would be interested to be presented to your audience.

    Contact the companies from your list to ask who makes sponsorship decisions, so that your proposal goes to the right person. As you build your list, create a spreadsheet to keep track of your outreach progress.

    2.   Make the first contact online

    The first email you will send to potential sponsors should be concise and to the point. Let them know why you chose to reach out to them specifically, and most important - give them the answer to the question: why should they sponsor your event?

     Provide them with the next information:

    -Your event’s mission or cause (what differentiates your event from others)

    -Your event’s audience (show how many people a sponsor could reach and what defines your audience)

    - How they will benefit (on-stage announcements, logo placements, website marketing, email marketing, social media/press mentions, etc.)

    At the end of the email request for a short meeting, so you can work together to customize your proposal.

    3.    Follow up with those who didn’t respond

    It’s important to remain consistent and maintain close contact, especially when you don’t hear back from your leads right away. Simple statements that require a short feedback work the best here. Sometimes your prospects simply don’t like what you’re offering. Try to provide as many alternatives as possible, whether it’s about the channel of communication, your sponsorship package, or any other important aspects of the pitch.

    4.   Measure ROI data and present it to the sponsors after the event

    After the event is finished, be prepared to supply each of your sponsors with evidence that you fulfilled your commitments to them. This can be done by:

    - taking photos

    - uploading WikiTalk videos on the YouTube Channel and sharing links with sponsors

    - monitoring media coverage

    - headcount

    - social media mentions

    - attendee data collected (satisfaction, pre/post awareness, etc.)

    - unique website visitors  

    or any other evidence that proves your event was successful.

    Securing event sponsors is never an easy task, but with the right resources and strategy, this can be much simpler and more enjoyable than you expect. The secret to how to get event sponsors is to understand their needs and be flexible enough to meet them. And in the end, your main goal is to organize an exceptional event that people will enjoy and talk about!

Viktorija Marković

Why do we support women speakers?
  • Description

    Many high-profile conferences and events lack gender balance, despite there often being no shortage of qualified women. The absence of women at public professional forums is a problem. Because speakers are usually male, audiences are given a narrow perspective. The lack of diversity limits the quality of the conversation and potential outcomes.

    As an event organizer, you are well aware of the role that speakers can play in the success of your event. Event organizers often tell us that they find it more difficult to find women speakers. Nevertheless, we think it is worth the extra effort to look for great female speakers. A good mix and balance is a very enriching ingredient in every WikiStage conference.

    WikiStage strongly encourages women speakers to speak at our events. For example, the #ShareHerVoice Conference was an inspiring and eye-opening experience aiming to support future gender equality champions. Amongst the speakers we welcomed on stage, there were a lot of amazing women. You can read more about this empowering event Empow’Her: Share Her Voice.

    Sometimes it feels like many people (women and men) fear public speaking more than anything else. Whether this is true or not, it is a hard reality that a lot of people are afraid of, or at least uncomfortable with, public speaking. If you have something valuable to say, then you have all the talent and "gift" required to speak. Now, what you need is skills, practice, and feedback. Coaching can also be very valuable. See why is it important to say "yes" to a WikiTalk request and how one of our speakers overcome podium panic: The Power of Saying YES to a WikiStage Talk Request.

    What is important in WikiStage is that WikiTalks are not exclusively provided by one small group of celebrities or just a handful of teachers. We want to encourage you to get involved to bring your perspective on stage; in your community and in your language. WikiStage empowers you and your community to take part in a global conversation. Add your piece of knowledge to our collaborative video library for learning. 

    Apply to become a WikiStage speaker HERE.

Viktorija Marković

6 Event Photography Tips for Getting Your Best Shots
  • Description

    Event photography is a fun and exciting niche. But capturing that once in a lifetime moment can pose some technical challenges, things move fast, there’s usually a ton of energy in the air, and the best moments often don’t occur twice. Here are some tips that can help you:
     

    1. The first step is to ask event organizer questions such as these:

    - What kind of event is this
    - What kind of images do you want from this event? Are you looking for headshots?
    - What are the most important moments
    - What style of photography do you like
    - What do you not like?

    No one wants a disappointing event photography shoot because there were miscommunication and this way you can make sure that the organizer is well aware of the limits of the photo session.

    2. Pre-Event Photos Can Contribute to the Overall Story

    Photograph the venue, table settings, and other beautiful details before the guests arrive. These are just as important as the story that unfolds. Organizers will appreciate a snap of the setting that they spent so much time (and money) on.

    3. Map out shots of speakers and sponsors ahead of time

    If the event features speakers, sponsors, or stakeholders who absolutely need to be in photos, you should know this ahead of time. Also, If there are key attendees who must be photographed, the event organizer should point them out. Note on a map of the venue where people will be coming from and walking to so you can take great shots of them.

    4. Good event photography is all about expressions

    Event photography is much more than just aiming the camera and shooting. It’s about seeking out poignant moments, powerful expressions, and often just waiting for them to appear.

    While you often will need to capture some environmental shots, the photographs of people are the stars of the show, and to take a good photograph of people you need good expressions. Set up a shot and wait for someone to smile or react.

    5. Capture a variety of posed photographs

    Remember to always take posed photographs from events that you photograph.  Yes, the candid shots are more interesting and are generally the best, but people also want a few posed photos.

    6. Use abstract shots for marketing

    It’s important to get shots of attendees having fun, but it’s also important to get more abstract shots that aren’t focused on individuals. This is especially true if you’ll be using your corporate event photography for marketing.

    It’s important to get shots of attendees having fun, but it’s also important to get more abstract shots that aren’t focused on individuals. This is especially true if you’ll be using your corporate event photography for marketing.

Viktorija Marković

How to Find a Photographer for your Event
  • Description

    It is a given that when photographing an event, details matter. A lot of hard work goes into producing an event of any size and a photographer's job is in part to capture those details. However, a photographer’s priority should be on capturing defining moments of an event that both tell a story and evoke a feeling. Every image should be about something, whether that be an emotion, reaction, or an interaction, there should be meaning behind the photograph. These are the images that offer a window into what it was like to be there. Prior to the day of your event, it is a good idea to brief your photographer on the series of events if any, and provide them with a written timeline.

    One of the ways to find a good photographer is by talking to your network. This is often the best way to ensure you get someone who’s reliable. Talk to your colleagues and friends for positive recommendations.

    The next good place to start your search is on one of the many freelance job sites around the web. Also, photography associations have large databases where you can find a range of photographers in your area. Talk with the venue or vendors who have worked in the venue about photographers they’ve seen in action before. Is there someone who stands out to them for their impressive work? You might just find a hidden gem this way.

    Look at the communication channels you can reach the photographers on. Do they have a website? Email? Phone? Social media? The more options you have to reach them, the better. Check their portfolio to see the quality of their work. Focus on the examples that are relevant to your event. Also, look out for how many events they have done in the past. Online reviews and personal references are perhaps the best way to evaluate an event photographer.

    Before hiring the best photographer you should ask the photographer different questions so that you learn their abilities, and determine how you can take advantage of their abilities.

    Remember, trying to find an event photographer requires just as much research and attention to detail as finding any other member of your event team. Good luck!

Viktorija Marković

How to Start your Career as a Blogger
  • Description

    For many people, blogging is a hobby, but a lucky few earn money from them. You too can turn your passion into an amazing career, by writing about what you love and know the best.

    Develop your skills

    First things first, to become a successful blogger, there are some essential skills that you need to develop. Hard skills: SEO & Research, Writing - Grammar & Spelling, Marketing. Soft skills: Patience, Motivation, Communication, Organisational skills. Both these hard and soft skills are particularly important for those of you who are planning to start making money out of your blogging career.

    Be a Good Researcher

    A very important step is to choose your niche. You need to work hard here to be sure that your niche has a long-run future. Choose the niche which has value in the market and one which gives your exploration opportunities. However, it should also match your likability. You can analyze the competition of your niche through its search volume and keyword difficulty.

    Be a Good Communicator

    You need to be a good communicator in order to know how to become a blogger and start earning. This quality of yours engages users to your blog and give answers to their issues at the same time.

    A good communicator makes a technical article to be both witty and knowledgeable. More time on your blog will increase your reach to people and that’s where you started to earn.

    Network online & face-to-face

    Networking is an extremely beneficial activity that helps to improve your chances of success. Whether you connect with fellow bloggers on LinkedIn or Facebook groups or you decide to attend face-to-face networking events, the people you meet could significantly boost your career.

    Complete an Internship

    Searching for an internship is a great way to advance your blogging career. Whether you decide to find an internship in Content writing alone or a broader sector such as Marketing, the choice is yours. Internships and traineeships provide great opportunities to develop key skills needed to enter a blogging career. An internship will benefit your blogging career in many ways, you will gain practical, creditable experience that you can add to your CV or to your LinkedIn and other professional networks.

    WikiStage is looking for blog writers for our new website. If you are willing to show your writing skills and share your experience with WikiStage (weather is about your experience as an organizer or attendee of our events), apply here and let us know what you want to write about!

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