Diego Buñuel

Why do stories matter?
WikiStage ESCP Europe 2
  • Description

    Diego Buñuel, journalist, tells about us the value of a good story in the life of us all.

    Since the dawn of time, people have been telling each other stories – to pass the time, to pass on knowledge, to revive memories and create new ones. Diego Buñuel reflects on the place of stories in human life.

    ''Storytelling in my opinion is really the first form of entertainment.''

    ''We need to get out of our virtual world.''

    ''It doesn't matter whether we have TV, 3D and all that, when we're entertained at some friends, someone who has a good story to tell, everyone leans in and listens.''

    "Today, we are more about statistics, about micro stuff, and we have forgotten to talk about what the people are and what they are about.''

    ''That's what the strength of the story is, it's to put people in a situation they can imagine themselves in, and then show them how tragic and how serious the conditions are.''


Bernadette Martin

What is the Power of Storytelling?
WikiStage ESCP Europe 1 - Paris
  • Description

    Stories were always a part of people's lives, and they have always existed, since Prehistorical times, when people used to tell stories using paintings on caves. Stories are a new way to share information, though, but this allows to learn, even from our youngest age, and to remember. It is important to process information.

    "70% of what we learn is through stories."

    "What makes a good story? Those are the ones that grab you at the beginning, keep you engage and have some defining moment."

    "What about the memorable, powerful stories? Those are the ones that touch the emotions, trigger the senses."



Mélanie Sueur

Génération 18-34: pourquoi s'engager dans un média européen?
WikiStage Maison de l'Europe de Paris 1
  • Description

    "I'm part of the 18-34 generation, that generation did not trust in political elites, media elites. It is this large survey "Generation what?" Of France Télévisions, which shows that 86% of young people are not at all or hardly any confidence in politics. Yet despite this vis-à-vis the political defiance in the traditional sense, it is not at all jaded political and commitment. "

    "The European construction finally helped build our generation is a deeply European generation. For many, it has grown up with the euro as the first pocket money. We lived in a Europe without borders, without visas, in which one can study, travel, live, in which we can build friendships, relationships, love beyond language, beyond borders. "

    "I wanted to talk about commitment in a European collaborative medium, and I would like to tell you that through my experience of commitment, using the example of a European media among others, which is Cafébabel, and my own engagement path similar to that of many others, volunteers, staff of the Cafébabel. "

    "What is interesting is that at the beginning of this association there is a crazy bet a handful of Erasmus students who said '' We want to create a platform of expression of European youth ''. An online platform, at a time when we read our mails maybe three times a week. So it was a completely utopian project, and it was also quite ideological, rather marked by the idea of ​​building the European ideal. "

    "Online, specifically, on the website, that gives '' I'd like to translate the article Elina Greece in English, or in Spanish Clara '' I asked him via the site '' is what I can translate it into my language? ''. It's also respond to articles. It is proposing topics, join a focus group, join the group of Vienna, etc. "

    "This commitment brings together 2,000 young people in more than twenty cities in Europe, which bridge and sometimes unknowingly contribute to the European public. Our role now is to continue, since there are still a lot of work to bring out that European public opinion. "

    "What we want, that want the European media, it is not only touching convinced Europeans, '' Euro-geeks '' as we call them in our jargon, it's all of you , which may not make your European coming-out but have that are curious, who are open to otherness, that you want to discover that you may feel cramped in your country, in your region. "

    Melanie SWEAT @WikiStage Europe House of Paris


Jamie Timson

What Is Citizen Journalism?
event test 4
  • Description

    In the age of social media, everyone has access to the basic instruments in order to become a journalist, without any skills or background. Recent events and the development of terrorism are relevant examples for the way news travel and how any person could be the one who is going to break the next major news. Therefore, this video informs us about the growth of non-traditional journalism and how it crossed into mainstream.

    "So today I will be talking about the rights of citizen journalism in terms of it's effect on print journalism, it's effect on young people, and also it's effect on media in general. The right of citizen journalism I think really started, and is connected with the right of social media. The concept of being able to to be at a place and event of, you know, a fire, a war zone or anything lie that and being able to take a picture, or tweet it or have some kind of input on the event. And has meant that now people can go to twitter above and beyond going to news websites, or any kind of agency where they used to go before to get their news, now Twitter is the place to break news. This effect on the media in terms of the print media has been great, great as in large, rather than great as in a good thing. People now seem to see Twitter as being the authoritative voice  in terms of breaking news, and it is of course though a double-edged sward with far more access to journalism in terms of citizen  journalism, we also get far less authoritative or traditional framework to put events. To take an example, the Boston bombings, the bombings at the Boston Marathon. That actually caused quiet a stir on the social media in terms of one suspect was named and basically trialled online, you know, the trial by the masses, before there be any fact-checking , or any kind of real media actual proper inquiry, and it was the wrong person. And this of course is going to be a problem if one has the equal share in what the news is. I think in that sense citizen journalism is causing a real decline in analysis, being able to break the news first doesn't mean you're able to bring the news best (...) "

Vincent Mady

Comment la révolution digitale a-t-elle impacté la pub?
WikiStage PantheonSorbonne 1
  • Description

    "La publicité est depuis l'origine de l'Internet la contrepartie à la gratuité du contenu."
    "On réintroduit au coeur de la problématique vraiment les concepts fondamentaux de la publicité traditionnelle, notamment la pression publicitaire. (...) Il existe donc une pression publicitaire optimale qui permet maximiser la création de valeur d'une opération publicitaire"
    "Les technologies de la big data permettrait de twister ce paradigme 'one-to-many', on verra un paradigme 'one-to-one', où on va vraiment pouvoir servir la bonne publicité, aux bons utilisateurs, au bon moment"

Robert Piret

What is the future of new media entertainment?
WikiStage ESCP Europe 5
  • Description

    "We're really going to the point where if you can imagine it, you can make it - you can print it actually."

    "Entertainment has always been at the forefront of the free speech of the free expression. (...) I think that we're really coming to a crossroad here. There's a lot of confusion in this discussion."

    "The two doctrines around free speech that are important to bear in mind is on a one hand - 'could whatever we express could actually lead to some sort of bad tendency?' (...). The other doctrine which is more bottom up says 'does whatever you express lead to a clear and present danger'?"


Jeanne Dusseuil

Réinventer le nouveau modèle économique pour les médias?
WikiStage PantheonSorbonne 1
  • Description

    "Ce passage du collectif au singulier parfois ça fait un peu peur. (...) Ce fameux moment quand on sort des études et on se dit: Qu'est-ce que je veux faire plus tard?"

    "Vous êtes de signaux faibles - au bout du doigt, au but du clic, vous avez le pouvoir"

    "On est vraiment dans l'ère de la horizontalité. (...) Aujourd'hui vous avez des savoirs, vous partagez, vous voyagez de manière horizontale."

    "Il n'y a pas que de la hard news (...) mais il y a aussi la distance géographique qui peut nous informer, qui peut nous enrichir en tant qu'un individu"

    Help us caption & translate this video!

Romain Saillet

Quel est le rôle de nouveaux médias dans la démocratie?
WikiStage ESCP Europe 4
  • Description

    "Avoir des média libres et indépendants dans une démocratie est un des enjeux majeurs pour notre pays car il nous permet d'être plus libre, de comprendre le monde qui est de plus en plus complexe. Sauf qu'avec le numérique (...) les médias, ils doivent muter, ils doivent se transformer"
    "Cela pose 3 questions majeures aujourd'hui: quelle est la place des médias dans son écosystème, quelle est sa relation avec ses récepteurs et quel nouveau modèle économique pouvons-nous créer."
    "Nous avons ce besoin là à réfléchir à nos médias tous ensemble pour faire en sorte que nous puissions réinventer notre démocratie."


Peut-on rire de... DAECH?
  • Description

    "On vous détaille les atrocités de DAECH, et malheureusement il y en a assez pour le faire chaque jour, mais finalement, peut être que justement, ce qu'il faut c'est prendre un peu de recul et se rendre compte que non, ils ne sont pas aussi puissant qu'ils voudraient qu'on le croit, et qu'ils font aussi un tas d'erreurs et d'inepties et que tout ça, eh bien on peut juste en rire."

    "La mort va venir vous frapper comme une abeille durant votre sommeil" c'est ça ce qui est censé nous faire peur? Au comité Moyen Orient, on s'est dit qu'ils avaient clairement besoin de com, de conseils donc on l'a remodelé . On propose plutôt "venez faire le djihad parce que lorsque la mort va vous frapper ça sera comme, par exemple, rester coincé entre deux stations de métro, le matin en heure de pointe un jour d'été dans la 13".

    "Oui on a pu le constater a deux reprises en 2015, ils font des dégâts énormes, qu'on n'arrivera jamais à mesurer. "


Edouard Viguier

Comment devenir un Raoul?
  • Description

    « Être un bon Raoul, c'est tout d'abord un état d'esprit. Et moi j'aime bien imaginer que Raoul, il a réalisé qu'il avait cet état d'esprit pendant la messe de sa confirmation, quand il a sifflé tout le jus de raisin destiné à la communion; et que le prêtre s'est tourné vers lui et lui a dit : "Mon petit Raoul, le bon Dieu aurait pu te faire honnête, tu as de la chance, il t'a épargné. »

    « Bref, Raoul c'est un grand romancier, et en attendant le Goncourt, il reste fidèle à sa devise: "Ce n'est pas parce que l'on a rien à dire qu'il faut fermer sa gueule. »

    « On comprend que Raoul est un libéral. |...] Parce qu'en fait tout ce qu'il veut c'est pouvoir mettre des mecs armés partout. »

    « Tout ça pour dire que Raoul, c'est plutôt un mec qui veut juste se faire des sous ; Eh bien oui, il est consultant et les bêtises qu’il raconte à la télé, ça lui sert à vendre des études à des gens qui ne les liront pas, mais qui sont quand même vachement d'accord avec lui. »

    « Alors on pourrait déprimer et conclure que le terrorisme c'est plutôt inquiétant, c'est même pas drôle du tout. Mais plutôt que de se laisser impressionner et de devenir une statistique, je vous invite à réfléchir au vrai apport de Raoul, qui transforme BNN TV en une chaîne humoristique et éducative. »



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