To make the audience curious is only the first step, Phil Waknell takes you further and teach how to make them inspired by your speech.
What do you do when you already got the attention of your audience? People may forget what they hear, but they will remember what inspired them. To present is to inspire your audience because if you want to make a change in people’s minds you need to inspire that change. First, trigger the feeling of desire in your audience, so as to turn an idea to a wish. An impulse must follow, a certain spark that the audience could change into a flame so as to motivate them to take action. Then, show them the vision so project the future as it could be if they took action and follow that primary desire. Lastly, all of that should be done in a right environment which favors creativity.